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Cherry
Raw material is purchased daily from each region according to quality specifications. Eight mobile hydro-coolers are used in order to precool the cherries right after the harvest in each region. And then shipped directly to the central Bursa packhouse. The cherries are kept at the ideal temperature throughout the whole chain. The 8 minute hydrcooling process decreases the temperature from field temperature down to 2șC.

Once the raw material arrives at the packhouse, the quality assurance department checks the product. Alara implements a traceability system from the orchard to the supermarket shelf.

Alara has the most sophisticated cherry packing line in the world. Alara has invested in a new cherry line from Australia increasing its daily capacity to 400 tons in 2006. There are 1600 workers packing 24-7 during the season. Cherries are sorted and packed according to customer specifications and demands. Packaging includes consumer packs such as punnets and carry bags. We use modified atmosphere bags for all of our packs.
Cherry Packaging Cherry Packaging
 
 
 
 
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